Irving Scher is senior counsel in Greenberg Traurig's New York office. He focuses his practice on antitrust, marketing and unfair and deceptive trade practice litigation and counseling. Mr. Scher has wide-ranging experience in antitrust, marketing and advertising matters across a broad spectrum of products and services. He counsels and represents clients in virtually all phases of government investigations and litigation, including national coordination of cases and trial and appellate work. He has served as lead defense counsel in a multitude of major antitrust, marketing and unfair and deceptive trade practice cases.
Mr. Scher previously served as chair of both the American Bar Association and New York State Bar Association Antitrust Sections, and is a long-time member of the Advisory Board of the Bureau of National Affairs (BNA) Antitrust & Trade Regulation Report. His academic experience includes continuing service as an adjunct professor at New York University (NYU) Law School and co-chairing annual Practising Law Institute (PLI) Antitrust programs for many years. Irv has regularly lectured on antitrust matters at American Bar Association (ABA) and New York State Bar Association Antitrust Section meetings and conferences, Law Journal Seminars and the Graduate School of Sales Management & Marketing at Syracuse University.
Mr. Scher is editor and co-author of Antitrust Advisor, a two-volume practical desk reference published by Thomson West, and author of Living with the Robinson-Patman Act, a BNA Corporate Practice Series Portfolio, He was also was a vice chair of the editorial board of the ABA's Antitrust Law Developments.