• U.S. News
  • Lawyers »
  • Legal Topics
  • Legal Advice
  • Find a Lawyer
  • For Lawyers
  • FAQ
  • Best Law Firms
  • Lawyers
  • Legal Topics
  • Find a Lawyer
  • Find Legal Advice
  • For Lawyers
  • FAQ
  • Login

  • More from U.S. News
  • News & Opinion
    • BACK
    • News & Opinion
    • News
    • Opinion
    • Photos
    • Best Countries
    • Best States
    • The Report
  • Education
    • BACK
    • Education
    • Higher Education
      • Rankings
      • Colleges
      • Grad Schools
      • Online Programs
      • Global
      • Advice
    • High Schools
      • Rankings
      • Advice
  • Health
    • BACK
    • Health
    • Wellness
      • Best Diets
      • Food
      • Fitness
      • Family
      • Mind
      • Aging
      • Health Living
    • Healthcare
      • Doctors
      • Hospitals
    • Senior Care
  • Money
    • BACK
    • Money
    • Careers
      • Best Jobs
      • Applying
      • Interviewing
      • Salaries & Benefits
      • Work Culture
    • Investing
      • Rankings
      • Stocks
      • Mutual Funds
      • ETFs
      • Financial Advisors
      • 529s
      • Advice
    • Personal Finance
    • Real Estate
      • Places
      • Agents
      • Advice
    • Retirement
  • Travel
    • BACK
    • Travel
      • Vacations
      • Hotels
      • Cruises
      • Rewards
      • Advice
  • Cars
    • BACK
    • Cars
      • Rankings
      • New
      • Used
      • Financing
      • Advice
  • Law Firms
    • BACK
    • Law Firms
      • Law Firms
      • Practice Areas
  • Real Estate
  • Contact
  • Employment
  • Advertising
  • Terms & Conditions / Privacy Policy
  • Home
  • Lawyers
Kenneth R. Florin's Profile Image

Kenneth R. Florin

Recognized by Best Lawyers® since 2012.
345 Park Avenue New York, New York 10154
(212) 407-4000
 | 
Firm: Loeb & Loeb LLP
 |  Website
 
Edit Profile
  • Overview
  • Services
  • Awards
  • Education
  • Contact
  • Client Reviews & Commendations
  • More ▾
  • Overview
  • Services
  • Awards
  • Education
  • Contact
  • Client Reviews & Commendations
Edit Your Profile
To edit your Lawyer Directory information, please login to your
Best Lawyers® Admin Account.
If you have any questions or need assistance, please contact us at info@bestlawyers.com or 803.648.0300.
Overview
Firm

Loeb & Loeb LLP


Years In Practice


Phone Number (212) 407-4000

Kenneth R. Florin is one of the industry’s leading experts on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law. In addition to a rich background in traditional marketing and communications, he has been a pioneer in counseling clients at the increasingly blurred cross section of issues associated with the use of new technologies, digital media, and emerging content production and distribution models to extend their global reach. Mr. Florin also counsels clients in the media, finance, healthcare, insurance, pharmaceutical and information technology sectors to protect and leverage valuable data assets in the domestic and international marketplace.

Mr. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, social media platforms, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, wireless and social media initiatives, and technology-related products and services. He negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.

Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. He has extensive experience in the area of international promotions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, in targeted advertising matters, in the handling of regulatory and consumer inquiries and complaints, and with trademark and copyright issues.

He also counsels clients on compliance issues and claims substantiation to avoid competitive challenges in connection with their advertising and marketing programs, and represents advertisers in both defending and challenging claims before the Better Business Bureau’s National Advertising Division (NAD) and other regulatory bodies.

Additionally, Mr. Florin has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of music recording, publishing, production and licensing agreements, streaming and download agreements, and television and film production and finance agreements.

Mr. Florin is a frequent public speaker on advertising, marketing, privacy and emerging media issues, and has written several articles for publications such as Advertising Age, PROMO magazine, and Corporate Counsel magazine, among others.

What legal services does this lawyer offer?
Advertising Law
Media Law
Sports Law
Awards
Lawyer of the Year recognition for Kenneth R. Florin
Named "Lawyer of the Year" by Best Lawyers® for:
Advertising Law, New York City (2023)
Sports Law, New York City (2022)
Education
Columbia University in the City of New York, J.D.
Graduated 1993
Contact Details and Office Locations
Office: (212) 407-4000
345 Park Avenue
New York, New York 10154
New York, New York 10154
See Location
Address for Kenneth R. Florin
Client Reviews & Commendations

Get Legal Advice

What To Do When Someone Dies at Home

Juvenile Court Proceedings: How It Differs from Adult Court

Legality and Usage of Asbestos in the U.S.

Obtaining a Patent: Everything You Need To Know

How To Write a Will

Can I Sue an Airline for Mistreatment?

Write a Client Review
{{ error.Text }}
Your client review was submitted successfully!
We've encountered an error while submitting your client review. Please try again later.
This comment will be sent to the attorney for review prior to publishing.
Disclaimer and a note about Find a Lawyer and Legal Advice »

SEARCH BY STATE

▼
  • Alabama
  • Alaska
  • Arizona
  • Arkansas
  • California
  • Colorado
  • Connecticut
  • Delaware
  • District of Columbia
  • Florida
  • Georgia
  • Hawaii
  • Idaho
  • Illinois
  • Indiana
  • Iowa
  • Kansas
  • Kentucky
  • Louisiana
  • Maine
  • Maryland
  • Massachusetts
  • Michigan
  • Minnesota
  • Mississippi
  • Missouri
  • Montana
  • Nebraska
  • Nevada
  • New Hampshire
  • New Jersey
  • New Mexico
  • New York
  • North Carolina
  • North Dakota
  • Ohio
  • Oklahoma
  • Oregon
  • Pennsylvania
  • Rhode Island
  • South Carolina
  • South Dakota
  • Tennessee
  • Texas
  • Utah
  • Vermont
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin
  • Wyoming
U.S. News
  • About U.S. NewsAbout
  • Contact
  • Best Lawyers
  • Press
  • Advertise
  • Jobs
  • Copyright 2023 © U.S. News & World Report L.P.
  • Terms & Conditions / Privacy Policy
Login
Forgot your password?
*If you are having any difficulty accessing your account, please contact us at info@lawyerregister.com.
Premium Profiles
Expand Your Presence
Access Exclusive Tools
And Much More...
Learn More
*If you are having any difficulty accessing your account, please contact us at info@lawyerregister.com.
https://www.bestlawyers.com Best Lawyers Best Lawyers +1-803-648-0300
801 Broad Street, Suite 950 Augusta, GA 30901
  • https://twitter.com/bestlawyers
  • https://www.linkedin.com/company/137775
  • https://www.facebook.com/bestlawyersllc