Barnes & Thornburg LLP
Jim is collaborative and flexible, a creative thinker, and a strong relationship builder who thinks like an in-house lawyer when working on marketing, digital, social media, product, and transactional matters for a variety of entities – from agile startups to global leaders. He is experienced at leading companies through multifaceted branding, communication and digital media strategies and has been a pioneer in tackling legal issues in the social media marketing space since its inception.
Across all of this work, Jim is keenly aware of the role data plays in digital marketing and is a Certified Information Privacy Manager (CIPM).
Jim joined the firm after serving as associate general counsel with Chobani in New York; prior to that he was marketing and product counsel with Blue Apron, also in New York. In those roles, he provided support to in-house creative, marketing, media, corporate communications, demand, insights, product, and data privacy teams and acted as counsel for internal advertising and media agencies across all aspects of ideation, production, and publication and distribution. He established frameworks, protocols, and policies for product development, UX, marketing, online and offline content development and distribution, promotions, entertainment partnerships, agency relationships, affiliate marketing, and claim substantiation.
Jim also spent nearly 18 years in-house with The Coca-Cola Company, where he provided advice and counsel across every aspect of advertising, marketing and sponsorship for several billion-dollar brands.
Jim has a long history of counseling clients on virtually every aspect of national sweepstakes, contests, giveaways, and other promotions, both online and offline, from writing rules to developing messaging to prize fulfillment.
Further, Jim has extensive experience negotiating and drafting sponsorship and other high-profile and complex agreements for myriad A-list celebrities, athletes, and artists; major television and film properties; video games; venues; and professional, collegiate, and amateur sports leagues and teams.
Beyond his practice, Jim places a high value on thought leadership. He has co-authored industry guidelines on social media marketing and native advertising, developed social media policies and related training for multiple clients, and is a sought-after speaker, having presented or led panels at countless conferences throughout the United States and internationally. He has also guest lectured at Emory University Law School, the University of Texas School of Law, the University of Washington School of Law, and Kennesaw State University’s Joel A. Katz Music & Entertainment Business Program.