Wilmer Cutler Pickering Hale and Dorr LLP
Reed Freeman is called upon by some of the world’s largest most innovative brands to assist with cutting edge privacy, data security, advertising, and direct marketing issues in the offline, online, mobile, and social media environments.
Mr. Freeman serves as lead counsel in FTC and state consumer protection investigations and negotiations, having handled dozens of such matters since he left the FTC and joined private practice in 1997. He also represents clients in false advertising disputes in federal court and before the National Advertising Division of the Council of Better Business Bureaus, Inc., and the National Advertising Review Board. Mr. Freeman is perennially ranked by Chambers (Band 1) and Legal 500as one of the country’s leading practitioners in the privacy and data security area, and is frequently called upon to speak as a thought leader in the area.
Mr. Freeman also advises a wide variety of clients on deploying, or hiring vendors to deploy, behavioral advertising, retargeting, location-based advertising, personalized content, the use of analytics, and other uses of online, mobile, and social media tracking and targeting technologies. He also counsels clients on compliance with FTC and state advertising laws, in online, mobile, and social media environments. His clients run the gamut from retailers, software companies, hardware manufacturers, to online publishers, advertisers and advertising service providers (including providers of online and mobile analytics), online and mobile application developers (including those that use location-based data), data aggregators, hospitality companies, companies that offer advertising services based on social media, and an email marketing trade association.
Mr. Freeman’s counseling practice includes advising clients on compliance with FTC and state trade regulation issues, including: the Children’s Online Privacy Protection Act (COPPA), the CAN-SPAM Act, the Telemarketing Sales Rule and its “do not call” rules, the Video Privacy Protection Act (VPPA) and state analogs; California’s Song-Beverly Act, Shine the Light Act, and CalOPPA (including its new Do Not Track elements); state security regulations and data breach notification laws; and self-regulatory principles such as the NAI Code of Conduct, the DAA Self-Regulatory Principles, and self-regulatory principles published by the Council of Better Business Bureaus.
Mr. Freeman is co-author of CCH’s Advertising Law Guide and CCH’s Privacy Law for Marketers. He previously served as staff attorney in the FTC’s Bureau of Consumer Protection and as an adjunct professor of advertising law at George Mason University School of Law. Mr. Freeman received his B.A. from the University of Richmond and his J.D. from the University of Virginia School of Law.